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Naomi Klein registers “No Logo” brand name

[Edition 43] TORONTO, Friday: Anti-corporatisation author Naomi Klein plans to release her own range of “No Logo” products, after registering the name for a new business venture.

Klein with her No Logo perfume advert

[Edition 43] TORONTO, Friday: Anti-corporatisation author Naomi Klein plans to release her own range of “No Logo” products, after registering the name for a new business venture.

Klein, whose bestselling book rallied against brand culture, yesterday unveiled her proposal for a No Logo fashion label. The author herself modelled some sample designs, which were each emblazoned with the No Logo logo.

The outspoken ideologue said she also wishes to market a No Logo cola, but not before finalising plans for her No Logo burger franchise.

“There are lots of things I’d like to do down the track,” said the young left-wing writer. “No Logo athletic wear, sneakers… even a No Logo airline. It’s important my No Logo products reach as many people as possible, so the whole world gets my message about how dangerous branding is.”